News Release

StreamOn’s streaming appliance provides efficient solutions to reach non-traditional listeners

January 20, 2009. Edmonton, AB. The iPod generation is changing the face of radio. Online radio listenership is at all-time high, creating huge opportunities for broadcasters to reach non-traditional audiences (Arbitron, 2008). Bridging the gap between streaming functionality, cost, and effectiveness has proven difficult for countless stations since streaming first became a broadcasting buzzword in the early 2000’s. Originally sourced with the same issue to reach this growing market for their parent company, StreamOn has developed a simple, profitable, and reliable one-piece streaming appliance. The system and service, with clients in all markets, streams high-quality sound at low bitrates.

“The technology is advanced, but simple, providing broadcasters the flexibility to present a quality service that pays for itself and provides potential for generating non-traditional revenue,” said Roger Charest, President of StreamOn. Unlike most streaming providers, StreamOn has removed the hassle for end-users by developing a content delivery system that opens directly in the user’s internet browser, eliminating the need for player updates and plug-ins. “Not only is the system profitable and user-friendly, it is also stable and reliable. The streaming appliance requires very minimal time commitment from station engineers or operations teams,” said StreamOn Vice President Andrew Snook.

With a growing customer base, including the Jim Pattison Broadcast Group in Canada, the StreamOn organization is earning respect throughout the industry and around the world. “Our parent company, the OK Radio Group, has been an innovative portion of Western Canada’s broadcast scene for the last 30 years. We understand the needs of broadcasters, because, well, we’ve been there too,” said Charest. The content delivery system also provides clients with detailed usage analysis on a monthly basis.